PRETTYLITTLETHING.COM EMAIL DESIGN
PrettyLittleThing is an industry leading, womens fashion retailer, offering trend-led clothing at affordable prices.
WHAT I DID
Here, it was my job to work closely with the brand team and let loose those glitter cannons and bring out my inner 19 year old girl to create awesome, award-winning, fun and immersive marketing emails that keep customers interested and engaged. This lead to a higher boost in click through and conversion, helping the business to continually surpass sales targets and set industry benchmarks within the customer lifecycle.
During my time at PLT I not only completely re-developed their email code from scratch, but I also developed multiple interactive elements that were used regularly throughout the daily sends. These included; ‘tabs’, ‘image carousel’ and ‘tap to reveal’.
EMARSYS AWARDS: Best customer lifecycle marketing program