As the Senior Email Designer, it was my job to ensure our customers receive high quality, relevant communications that consistently push the boundaries of innovation. I was in charge of working in collaboration to design and develop new, highly personalised, automated emails, as well as improving their current ones. I did this along with creating and delegating the day to day sends. During my time at Booking, I was in charge of overhauling any and all emails to make them cleaner, more modern and device friendly. I implemented a new header, preheader, and footer. As well as cleaning up all CSS and creating multiple, reusable content blocks that work across any language, all of which have been heavily A/B tested and won. I also designed, tested and implemented a few interactive elements including an accordion, tabs, tap to reveal, a vertical scrolling car and horizontal scrolling offer blocks; amongst others.