GettingPersonal.co.uk, an online personalised gifts company, hired me to help breath new life into their CRM and promotional emails. Over the 4 years I worked here, it was my job to make the emails visually beautiful, technically simple and easy for the customers to use.
I designed and helped develop a brand new set of email templates. They were responsive and mobile first, cleaned out of any old and unnecessary code and transitioned into using HTML over images whenever it was possible. Over time, we saw a shift in customers switching from shopping via desktop, to via mobile. This meant that making the change helped us stay up-to-date with the latest trends, and made sure we looked great across all devices and platforms. Because our code was clean and HTML friendly, we were also able to achieve a great inbox delivery rate.
As they are a 'personalised gifts' company, we tried to personalise each email to feature the customer's name whenever possible. We used a specialised software that allowed us to create any style of a name on absolutely anything, from stars in the sky to the name etched into burnt toast ... even the icing on a doughnut, which was a huge hit with customers.
If you'd like to talk about a project, big or small, please don't hesitate to drop me a line via email, or give me a call on the number provided.
Let's create something awesome together!