
ADAM HOLMES
I’m Adam, an email designer & developer based in Manchester, UK. I’m full-time employed by day and freelance vigilante at night. I’m like a really rubbish superhero that uses his HTML & CSS superpowers to battle the evils of Gmail & Outlook… and trust me, THEY’RE EVIL!
I design and develop clean, immersive and intuitive marketing communications that help keep customers interested and engaged, leading to improved click-through and conversion rates.
I’m proud to have worked for:







ABOUT ME
I’m an experienced CRM and Email Design Manager with over ten years of expertise in creating innovative, performance-driven customer communications for leading brands. Currently, I’m a Design Manager at inlights, where I develop personalised, impactful email campaigns for high-profile clients such as Boden, Body Shop, Sling TV, and Tails.com. I have a passion for designing engaging, visually stunning CRM strategies that not only capture attention but also drive measurable business success.
With a background that spans across industries—from eCommerce with PrettyLittleThing and Getting Personal, to entertainment with Buzz Bingo and travel with Booking.com’s RentalCars.com—I’ve honed my ability to craft tailored, cutting-edge email campaigns that resonate with diverse audiences. I specialise in blending creativity with data insights, ensuring that every campaign I create performs exceptionally while staying true to brand identity.
I’m proficient in Adobe Creative Suite and HTML/CSS, and I thrive in collaborative, fast-paced environments. Whether it’s managing teams, working with stakeholders, or developing new creative strategies, I’m dedicated to delivering meaningful, high-impact customer experiences.